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Ken Choi

Author Bio

Ken has over 18 years of experience in brand strategy and research. Previously a director and head of Quantitative Research at an insights consultancy, he’s passionate about unbundling complex issues and communicating clear growth strategies to drive business impact. He has experience working on large-scale, global research programs and has conducted brand strategy and growth innovation research in over 45 countries.

As a Solutions Strategist for the Asia Pacific & Japan region, he is focused on designing best-in-class technology and service solutions to help brands develop and maintain consistent and engaging experiences with their audiences.

Articles attributed to Ken Choi

Best strategy & research books to read in 2024

In a world where staying ahead of the curve is crucial, diving into the right resources can make all the difference. But the big question is of course ‘where do I start?’ Our ebook, 24 Essentia...

By Ken Choi

Featured Posts

X4 London 2024: The power of humanised intelligence

On June 6, 2024, 1,500 XM leaders arrived at London’s Barbican Centre for a day of inspirational keynotes, action-oriented breakouts from adidas, Hilton, Nestlé and more, and the latest, cutting-ed...

By Aaron Carpenter

Qualtrics named a Leader in Forrester Customer Journey Orchestration Platforms Wave

The Forrester WaveTM: Customer Journey Orchestration Platforms, Q2 2024 has been published, and we’re proud to reveal that Qualtrics has been named a Leader among top vendors in the CJO market! I...

By Qualtrics

Meet the industry leaders addressing rising expectations with XM

Great experiences are a competitive advantage in every industry. See how leaders in experience management are addressing specific needs for their customers and why they were selected as winners of the...

By Erica Evans

Must-read customer experience books for 2024

It’s that time again – we’ve published our 2024 reading (and listening) round-up for CX professionals looking to refresh their expertise and prime their thinking for the year ahead. Developin...

By Qualtrics